Social Media Tips For Journalists On Pinterest
Journalists Use Pinterest To Discover, Promote And Reach A New Audience
Pinterest is a social media platform where users can “discover recipes, style inspiration, and home hacks,” according to Pinterest.
Nikki Canning writes in “The Beginner’s Guide to Using Pinterest for Business,” that Pinterest allows users to Pin “an image that is searched and saved” by other users and it links back to other websites. Canning explains that the platform is useful to generate “traffic and sales.”
Journalists are using Pinterest to reach a new audience. Roxanne Hack uses Pinterest to follow businesses and other publications “in hopes of reaching new audiences who will click” to her website, reports Poynter. Hack says her strategy is not about page views, but about being where her audience is, which is online.
Link Stories and Content
Journalists can use the social platform to promote their work. “Smart Magazine has more than 150 pins on its recipe Pinboard,” reports Steve Buttry in his blog. Buttry suggests the “most popular topics” on Pinterest are food, holiday boards, and pets.
Create a Portfolio
“It emphasizes pictures over text,” reports Tech Crunch. Photojournalists can use Pinterest to advertise their images, by linking them to their website and generating sales.
Find Ideas For Stories
Pinterest was created to discover what users are looking for. Journalists can use Pinterest to “find trending pins or search for top pins by topic,” according to IJNET. The platform allows Journalists to track sources and use them for their reporting process.
Extend The Life Of Content
According to Digital News Report, “Relevance is the paramount driver of news consumption,” and old content becomes old news fast. Pinterest allows journalists to extend the life of a story by creating boards and bringing those articles back to life.
Reach A Different Audience
According to Omni Core Agency, “71% of Pinterest users are females,” and “42% of U.S. women adults use Pinterest.” Additionally, Statista reports that Pinterest has 416 million monthly active users.
